Samantha Ruth Prabhu is rewriting the style statement of Telugu heroines with her fashion buddy Neeraja Kona. Sam is the only actress who dares to try and experiment different types of trends in fashion and play it her way with poise. A new strength got added to Samantha in the form of Kresha Bajaj, the new fashion designer in her gang. So folks... Get ready to see Samantha increasing fashion standards with Neeraja Kona and Kresha Bajaj (the two ace fashion costume designers taking care of her!)