Pushpa 2 - The Rule has made a sensational impact even before its release, with record-breaking pre-release business totaling over 1000 crores. Directed by Sukumar and starring Allu Arjun, the film's theatrical rights alone have been sold for more than 600 crores, while digital, satellite, and music rights have fetched an additional 425 crores.
This makes it the highest pre-release business ever for an Indian film. The movie is expected to be released across multiple languages on December 5/6, 2024, and the stakes are incredibly high for its box office performance.
The following is the rough breakdown of the film's pre-release business:
Andhra Pradesh and Telangana - 220 cr
North India - 200 cr
Tamil Nadu - 50 cr
Karnataka - 30 cr
Kerala - 20 cr
Overseas - 120 cr
Theatrical Rights - 640 cr
Digital Rights - 275 cr
Audio Rights - 65 cr
Satellite Rights - 85 cr
Non-Theatrical Rights - 425 cr
Total Pre-release Business - 1,065 Cr