It’s been almost a year since “RRR” hit the silver screen but the hype and craze haven’t come down a bit. Yesterday, RRR created history by winning Golden Globe for “Best Original Song” for “Naatu Naatu”. The whole of India celebrated this historic moment in their own style. Now, a popular food delivery app also joined the mania and updated its delivery icon to the “Naatu Naatu” hook step.
The icon now shows Ram Charan and NTR dancing their way to your delivery location as the delivery executive is on his way. This can be termed as a smart marketing move from Swiggy, cashing in the global craze of SS Rajamouli’s “RRR”. RRR also created a record by being the “1st Asian song” to win a Golden Globe award. Notably, the song was shot outside war-hit Ukraine’s official Presidential Residence Mariinsky Palace.
It is interesting to note that Ukraine’s president Volodymyr Zelenskyy addressed the world at the 78th Golden Globe Awards. 'RRR' is also eyeing the Oscars this year as it has been shortlisted for the “Best Original Song” category there too. There is no doubt that SS Rajamouli has put Telugu Cinema on a pedestal as the entire world dances to “Naatu Naatu”.