A record-breaking price for digital rights has become a key metric to measure the craze and potential of a movie. It simply refers to how much audiences are keen to watch the film. After the blockbuster Baahubali series, Rajamouli's next movie 'RRR' is touted as one to watch out for. With two big stars of Tollywood - NTR & Ram Charan -RRR is being made on large scale and in multiple languages.
Exceeding the expectations, the digital and satellite rights of this multi-starrer was reportedly bagged by Hotstar Disney for a whopping record-breaking Rs 200 Cr. Hotstar Disney must've definitely seen a lot of potential in RRR to invest a huge mollah. Team RRR has definitely sprung a surprise by selling off digital and satellite rights even before completing 50% of the planned shoot. It is certainly a record in South India and a rumour is in circulation that an agreement between Hotstar and Team RRR is already finished.
The immense craze and huge demand for Rajamouli's RRR, which is coming after Baahubali, has helped makers to crack this costly deal.