Ramoji Rao, the king of media business in the country produced some super hit films in the past. Under the banner of the Ushakiran movies, Ramoji Rao did some exciting films that introduced many talents to the films. Also, his satellite channel ETV has banking of hundreds of movies, which are not available on Youtube. The production house bankrolled almost 80 movies.
Now, there is a plan to launch a separate OTT platform where we can stream all these movies. Ramoji Rao wants to venture into the OTT business and actively buy the rights of new movies to stream on his platform. In the first stage, Ramoji Rao wants to launch his platform with 100 films, for which the preparation is going on.
If the plan works out, Ramoji Rao can throw competition for the existing game players in the market.