With the closure of theatres, the popularity of OTT platforms is increasing. Aha is the first OTT that offers exclusive Telugu content. It is known that Allu Aravind is one of the owners. Aha is following a unique strategy for the content.
It is known that new film shoots are not happening not many new films are available to OTTs. So Aha is acquiring the dubbing films of other languages. Aha has released dubbing films like '36 Vayasulo', 'Trance', 'Forensic' etc. already. They have reportedly acquired nearly half a dozen more dubbed films that will be streamed in the next couple of months.
Apart from these dubbing films, aha is also planning to come up with original content web series and web films.