Who wins the race? Will digital rights dominate Yatra’s theatrical collections? Many are still wondering about Yatra because of the race between theatrical collections and Digital rights. As of now, Yatra already crossed 6 Cr and it is looking forward to reaching 10 Cr, but it is not much easy for the film.
In the other hand, Digital Rights sealed to 8 Cr, as per the latest reports and Amazon prime bagged it. Though Yatra pre-release business (theatrical business) settled for almost 13 Cr, the film not yet reached even half of the mark. In the meantime, Yatra producers are flooding with huge satellite offers with the whopping amount and it is around 6 to 8 Cr. When compared with the budget, Yatra almost achieved a big success and bagged much ‘BIG’.
Even though the producers of Yatra are new to the cinema, perfect planning and execution worked out well and Yatra is being poured with big money. Yatra was produced by Devireddy Shashi and Vijay Chilla and directed by Mahi V Raghav.