Nowadays‘ promotion’ is the key element for any movie and it is a known factor. But makers of Yatra are still maintaining ‘low’ publicity. Though it is like a biopic on ex-Chief Minister of Andhra Pradesh (Combined State) YS Rajasekhar Reddy, nothing seems to help for minimum openings.
In the meantime, YSR followers are much better than movie makers in terms of promotions a cine analyst expressed his opinion. They are making at least a minimum publicity on social media. Another important factor is NTR Kathanayakudu failure. Nobody is talking positive in Telugu states about any Biopic, and it affected Yatra very badly.
On the other hand Yatra, makers released an emotional song from the film. Though it is lyrical, the song went viral in social media with the support of YSR fans. When we compare this ‘Marugainava rajanna’ song with ‘Chukkallokekkinodu chakkanodu' and 'Suryude Selavani’ songs, everyone accepting that the present one is inferior.
After YSR’s death, all news channels played ‘Suryude..’ and ‘Chukkalokekkinadu’ songs as background for visuals of YSR. However, the songs were made for ‘Stallin’ and ‘Gemini’ movies.