Having affinity for your mother tongue is quite natural but that would not mean you can belittle the other languages especially when you are in the entertainment industry having followers from different regions. Music is one such segment where the composers need to respect and regard every language.
However, the approach of the Mozart of Madras A R Rahman towards Telugu language is rather humiliating. Lately, those who are listening to his songs in Telugu especially the dubbed versions are asking “What are those lyrics?”. The same reaction is now emerging for his latest offering 2.0.
There is a grievance that Rahman has done that in the past also. Many feel that for him sound is important than feel. Incidentally, in Tamil he focuses a lot on feel but in Telugu the case gets reversed. Due to this, lyricists who are extremely good are also ending up killing the language. This time it was the turn of Ananth Sriram and Bhaskarabhatla.
Considering the given trend of Rahman, many say this is a pure insult on Telugu language and many Telugus are upset. They are saying he may be an international figure but with passing time he has come down on his quality especially in Telugu and the language is getting killed badly.