Sometimes few small errors in life end up becoming the biggest blunders and cause heavy damage. The same is the case with movies which have a very promising potential but end up faring miserably due to positioning. For any film, the positioning of its release is key or else the chances of suffering a failure are quite high.
The latest example to that is the movie Vellipomake which has been helmed by debutante Yakub Ali. The film was presented by the man with the golden hand Dil Raju. It came with lot of hype but reports reveal it has become a damp squib at the box office. Many are blaming the bad timing of the movie.
Incidentally, this movie was made in 18 lakhs and bought for 25 lakhs by Dil Raju as per sources. He wanted to release it last year but his wife passed away suddenly and things came to a hold. Eventually Dil Raju got busy with other big projects. Now, without any publicity it released at a wrong time and the response turned out to be very stale.