Legendary director SS Rajamouli is also considered as a promotion tool by many film makers.
A few years ago, when he tweeted a funny poster out of sharing laughter, that became viral and transformed as a promotion. The poster became a hit and eventually, the film grabbed huge attention. That was Sampoornesh Babu's debut Hrudaya Kaleyam. Ever since that incident, Rajamouli is considered to be a promotion platform. Considering his huge fan base, followers on twitter national wide, a tweet from him would pull the attention of millions. Media channels also develop stories based on his tweets.
This clearly shows Rajamouli's love for his Baahubali villain Rana and subsequently it turned as a promotion for the film. It is needless to say that impact of Rajamouli on family audience. The patronage of family audience makes any film fortunate. As of now, Nene Raju Nene Mantri (NRNM) stands top at box office this week in collections.