We have often stressed on how important it is for any team to focus strongly on publicity or else even a good film will end up biting the dust. Though star power matters, even stars should stretch their back or else the audience would not show any mercy on their movie.
Athiloka Sundari Sridevi came recently with the movie Mom and it was released in Telugu as well. In fact, Sridevi came to Hyderabad for doing some promotion activity albeit with some limited presence. Now, the after-effects of that are being seen post the film’s release.
While the Hindi version seems to be slowly picking up after a dull start, the situation in Telugu doesn’t look good. Already flop talk has begun emerging for the film and the trade analysts say the key reason for that is due to lack of strong publicity and visibility aspect.