You would be approached for endorsing a brand or a product once you become a film celebrity but there are also times when you are approached to become the face for a noble or national cause. Living legend Amitabh Bachchan has been doing that since quite long.
Among the many government initiatives he has endorsed, the latest happens to be about the Goods Service & Tax (GST). Reports reveal the Central Board of Excise & Customs have roped him in as the brand ambassador for educating about GST through an advertisement.
While that is on, discussions are now happening on which celebrity from Tollywood is going to repeat the act in the Telugu states. As such, Amitabh has a lot of recognition here but many feel having a local celebrity would add much value. Let us see what happens.