When you have a good film in hand and you know that it will work at the box office then you must ensure that the film grabs the attention of the audience before it arrives in theatres. It is here that the pre release publicity and promotion play a key role.
The vibrant hero Nikhil Siddhartha is currently riding a wave of success as his last set of movies clicked at the box office. His next movie Keshava is releasing on May 19th but here is the catch. Till now, there is no proper publicity and promotion witnessed.
This is directed by Sudheer Varma and it has the cute Ritu Verma as the leading lady. Touted to be a revenge drama, the teaser and poster struck a very good chord and unless Nikhil pushes the pedal and goes aggressive with the promotions, it may not receive the expected response. Hope the makers are noting this.