It is not sufficient that you make a great movie which mints crores at the box office. As a director, you also need to know how to handle your team and especially their egos. The same holds with external parties such as the media and other members of the industry.
The tough taskmaster S S Rajamouli seems to be an expert at this. The way he has maintained his ground despite the humongous success of his movie Baahubali-The Conclusion is commendable. Now, he is also ensuring not to rub the egos of the media folks.
It is heard that many media entities are asking Rajamouli to tweet their link on his id but he is not doing for anyone. He knows that if he does for one, another one would get irked. So, the only thing he is doing is saying thanks to celebrities and showing his gratitude.