For any film to create that attention grabbing material and draw the crowds to the theatres during release, publicity is the most important. While there is a conventional mode of publicity, there is also another way, this is through raising the controversy quotient.
Normally, those movies with controversy factor tend to grab attention quickly and one movie is doing that. It is Babu Baaga Busy featuring the super talented Avasarala Srinivas. This is the remake of the Bollywood flick Hunterr which is an adult comedy.
Right from its inception, the Telugu version has been going through its share of controversies including stoppage at censor board. But now, all formalities are cleared and the film is geared up for release during May 1st week. Meanwhile, more than required amount of publicity has been derived through controversies.