The job of a director is to come up with a product that is creative and entertaining whereas the job of a producer is to know how much to invest with a proper recovery plan. Those producers who knew the money management have emerged successful.
They also need to be aware of how to position their movie’s release. Now, the producer of the hit movie Pelli Choopulu is coming up with an intelligent move. He is none other than Raj Kandukuri and he is arriving with his next titled as Mental Madilo.
He has planned the release during the months of June or July. The reason being, by then, the heat of the big budget flicks will be over and audience would seek something lighter and fresh. Some may feel it is not holiday season but that doesn’t matter. As long as the content is good, the film works. It has happened with Pelli Choopulu so this is a wise move from Raj.