If you want your film to be successful promotion and publicity is mandatory but there are those filmmakers who attempt something innovative whenever their films are on the anvil. The tough taskmaster S S Rajamouli is one such filmmaker who sets new trends.
Currently he is riding high with the success of the magnum opus Baahubali and preparing to arrive with the final part. Yet again, Rajamouli has chosen a completely new strategy for the movie. Instead of releasing the teaser, he has come up with a virtual reality version.
This would be unveiled in theatres and special glasses would be given to the audience. Meanwhile, there is already news that Rajamouli’s team is coming up with very offbeat and interesting campaign tactics. For now, the virtual reality version is striking a chord.