You might have a very good movie in hand with the right star cast and good technical standards but still you have every chance of scoring a failure. This happens when external factors don’t cooperate. This seems to be happening now with one devotional movie.
We are talking about the film Om Namo Venkatesaya featuring ‘King’ Akkineni Nagarjuna and the awesome beauty Anushka. Though the film got a good talk it is not actually converging into good collections at the box office. The experts say the release time has been the issue.
They state that if the film had released during Sankranthi time it would have worked since it was the holiday season and festival season. The momentum was positive from the audience during that phase and it would have worked for this one as well. As per sources, it may not touch even 10 crores share.