You can call your film as successful only when it has the ability to create some noise at the box office. Ultimately, collections decide the success quotient of a movie and normally, it is tough for the devotional movies to create that magic.
But the latest release Om Namo Venkatesaya is breaking that jinx. At a time when commercial potboilers are ruling the roost, a devotional flick which usually appeals to the elderly citizens is getting a lot of patronage from all genres of audiences.
Reports from trade analysts reveal the film is emerging as a big hit and the main reason for that is the engaging visuals and the right number of emotional peaks. The film has sufficient star power in the form of ‘King’ Akkineni Nagarjuna and awesome beauty Anushka.