What we see is what gets registered quickly and hence many film teams work on pushing their product through the electronic media to the maximum. There is also a financial component involved as the filmmakers have to shell out money to ensure the telecast happens.
Normally, you get to see many films which are on the anvil but right now the TV channels have got over sweetened. Apparently, they are coming up with programs related to only two movies. They are Khaidi No 150 and Gautamiputra Satakarni.
The moment you switch onto any channel programs related to only these two movies are continuously playing. In a way, it has become an overdose of both movies and things are getting over sweetened. Buzz is that the channels are coming forward with their own interest to broadcast about these two movies.