The amount of glamour quotient and skin show that has increased in the recent past cannot be measured because this increase has been sporadic. It has always been Bollywood which took the initiative in ensuring that such steamy sequences are part of their films.
Eventually the trend came south and Tollywood has slowly begun embracing this culture. The talk now is about one poster which shows lip lock between the hero and heroine. This is the film Arjun Reddy featuring Vijay Devarakonda. The lip lock posters have caused a sensation.
Even the FM Radio channels are also discussing. Point is, when Vijay has done that same lip lock in the movie what is the big deal by having it on a poster. It is about time our folks treat this as a thing of the past and focus more on content and quality.