The thumb rule to ensure your film gets the best reception is, you need to have an aggressive pre release promotion strategy and implement it without deviation. These days, publicity and promotion is key even for the biggest and best of star movies.
Given that, one film seems to be taking it easy. We are talking about the Telugu movie Shatamanam Bhavati featuring class actor Sharwanand. The film is releasing with giants like Khaidi No 150 and Gautamiputra Satakarni. Both these movies are going very aggressive in promotions.
However, the ‘Shatamanam’ batch members are not making noise. Some say probably that’s a strategy. The team also had a private screening at Prasad Labs but there is no noise about that as well. Buzz is that after ‘GPS’ releases, they may start promotions. January 13th is crucial since 14th is the film’s release. Let us see what happens.