You can categorize cinema as a product of art but at the end of the day, it is all about numbers. Given the fact that entertainment vertical runs like an industry, crores of rupees are pumped into it with the sole intent of making profits and doing some good business.
However, most of the times you come across news that more than fifty percent of movies have become hits and made good money. Well, here is the slice of reality for you. Technically the films may be termed as a hit but in reality not all are actually moneymakers.
The common reason for that is cost failures. The project starts with an estimated budget and then overshoots by the time it is wrapped up. This leads to failure though response is good. Some of the promising movies such as Damarukam Oopiri bit the dust due to this reason.