Kollywoood filmmakers finding new creative ways to promote their films to impress the audience. In the process, Multi-talented Vijay Antony also tried some different strategy to bring buzz on his forthcoming release Saithan (Bethaludu in Telugu).
Going into the details, Vijay Antony officially released a 10 minute clip consists of some crucial scenes and a song in Saithan. This song- ‘Who is Jaya Lakshmi’ which got released in the video bringing out the craze on the flick and in less than 24 hours of its release concerned video got more than 5 lakh hits.
This craze indicates Vijay got success with this new strategy and even industry onlookers also lauding him for the gutsy step to gain audience eye.
Meanwhile this film’s release got postponed from this week due to the demonetization effect and this leak plan of Vijay may bring back the curiosity over the flick.