Cinema is one product which requires the right amount of publicity and it doesn’t matter on which scale it is being made, you have to ensure publicity is given its due space. For that matter, some movies which lack content click purely because of good publicity.
One film which is currently enjoying the large piece of cake owing to its massive publicity is the Bollywood flick Ae Dil Hai Mushkil. The fact that the makers focused on driving the point that the leading lady Aishwarya Rai Bachchan has few hot scenes really triggered the expectations.
While the scenes were not as high as the expectations, they became enough ammunition for the film to have some huge openings. The film has crossed the 100 crores mark right on its fifth day and the collections are showing an upward trend. Sex certainly sells folks!