Your primary intent to make a movie is to earn profits at the box office but given the competent market and the demanding taste of the audience, achieving that is not easy. However, the flow of collections tends to give you a fair idea of where your movie is heading.
Currently, the makers of the film ISM are breathing a sigh of relief. This has Nandamuri Kalyanram as the hero while the tall lass Aditi Arya is the leading lady. According to reports, the collections are good and the film is heading to safe zone.
Helmed by speed director Puri Jagannadh, this was a crucial venture for Kalyanram as he was keen to score a back to back success after Pataas. If the same trend continues, the trade analysts say ISM will reach the profit zone in the coming week. Best of luck to that!