Your interest towards business of cinema would let you know that the festival season is always the hottest and best time because even average talk movies gain profits at the Tollywood box office. The same was the expectation for the Dussehra festival.
However, the collection reports have come out and it is looking clear that the performance has been very poor. A total of five releases took place and each film had its own promise. But then, except Premam none of the movies worked to the minimum.
According to reports, Premam is going to touch the 25 crore mark in net collections and the balance four movies are going to fetch anywhere around 25 crores net. Unlike the previous festival Sankranthi wherein the total collections crossed 100 crores, Dussehra has been very dull.