You could be one of the most sought after director in the film industry and your name itself is a brand. However, when your film is up for release, it is imperative that you step out of your line and ensure the film gets the maximum publicity and penetration.
This is something the creative genius Krishna Vamsi seems to have realized. There was a time when his movies hardly created a buzz but his name had that following. But this time, Krishna Vamsi is not taking that chance for his new movie Nakshatram.
He is roping in some major ammunition from heavyweights in industry. Recently, for the introduction look of the expressive seductress Regina KV brought in mega powerstar Ram Charan. That way, for each aspect he is planning big and heavy marketing through big heroes.