'Pattu' is the most revered and admired traditional silk in South India especially for auspicious occasions, pattu is a must! Our beautiful heroines sweep our women off their feet with their alluring pattu advertisements. Especially in the theatres during the interval break - Mangalya pattu, Samanthaka pattu,Samudrika pattu, Gandharva pattu, Pattulake pattu etc.
Keeping this pattu puranam aside, Vidya Balan has been appointed as the new Brand Ambassador for pattu by the Central Silk Board. Vidya who has been quite active with the promotional advertorials of government schemes and initiatives has been honored with the 'silk' responsibility as well.
Meanwhile Vidya was recently appointed as the ambassador for Samajwadi Pension Yojana in Uttar Pradesh and since three years, she has been the ambassador for National Sanitation scheme across India.
Well even Vidya is a fan of pattu and is quite happy over new responsibility.