In a midsize industry like Tollywood where the dynamics are very star driven, it is obvious that the professionals from the remaining crafts tend to get overshadowed. So, you need to have that special something to stand out and make a mark for yourself.
This is something one writer has earned and achieved. He is none other than Vijayendra Prasad. Though he happens to be the father of the tough taskmaster S S Rajamouli, Vijayendra Prasad has been part of Tollywood since many decades but he is tasting fame only in the recent past.
His stories for Baahubali and Bajrangi Bhaijaan changed the whole equation and today Vijayendra Prasad has earned the mega writer image in Tollywood. He has become the hot property when it comes to film events and his presence is creating a huge difference. This is a good sign for other writers too.