The business of cinema has become rather dynamic and nobody will give you a second chance. So, if your movie is showing weak signs of progress after release you can be rest assured your film will be removed from the theatres just three or four days after arrival.
The same seems to be the case with the new release Thikka which got a negative talk. This has Supreme Hero Sai Dharam Tej in the lead along with the foreign beauty Larissa Bonesi. Meanwhile, there are also reports that Pelli Choopulu is going on in full swing.
However, the number of theatres has been restricted due to the other new releases. But then, since all theatres are seeing housefull collections, the theatre owners have reportedly decided to replace Thikka with Pelli Choopulu across many screens. So the momentum will pick up again.