There was a time when becoming a heroine involved a lot of procedure. You had to get a photoshoot done and from thereon start visiting the offices of producers, directors, casting agents. After meeting them, you are to give them your portfolio and then wait for their call.
This involved a lot of expenditure, time and energy but now all that has become passé. All you need is just a Facebook account and that is taking care of it. These days, many girls who are aspiring to become heroines and actresses are putting photos regularly.
These are being scouted by casting agents and then they are contacted and deals are worked out. Sometimes, even the directors themselves are catching hold of potential beauties through Facebook and are working things out. That way, the aspiring starlets owe a lot to Facebook.