In case you are seeking a smart way to promote your film and get public attention then you need to stir up a controversy on it. This builds the curiosity levels of the audience to watch the movie. Sometimes, few special strategies are formulated to create such controversies and some of them are successful.
But there are also times when certain movies automatically fall into controversies. One such film is now gearing up for release and it has become a talk of the nation. We are talking about the film Udta Punjab which is gearing up for release on June 17. The booking counters have opened for it.
Reports reveal that even in Hyderabad, the advance booking for Udta Punjab is happening hotly and many are booking tickets in bulk. Directed by Abhishek, the film has the vegetarian hunk Shahid Kapoor with the hot begum Kareena. The film revolves around the drug menace in Punjab.