You are well aware that publicity is the key for the success of any film but then it is not just about publicity, there is a way to do it. If the right kind of innovation and creativity is not shown in publicity then it becomes routine and the people don’t get connected.
In lieu of that, there is one movie team which is doing an innovative publicity online. We are talking about the movie Nenu Sailaja featuring energetic star Ram and the cutely lovable Keerthy Suresh. The film has got a good response from the audience in the theatres. But the team has taken another step.
They are now releasing a series of scenes on YouTube which happen to be the deleted scenes from the movie. Interestingly, even these scenes are getting a good response from the netizens. Well, watching long movies in theatres gets cumbersome these days but this method is proving effective.