These days YouTube is a premium platform to promote any art work right especially Song/Video/Film and the numbers (hits/view) matter the most. But some becomes sensations and they fall out of blue moon and turn into a rage. One such phenomenon is “Why this Kolaveri Kolaveri Di…?” song.
This song set unique records of having umpteen versions and this making song video earn international fame for composer Anirudh & Singer Dhanush. Coming to the news, this song created yet another rare record by adorning above 100 Million hits so far. This song was come out in the year 2011 and in the span of four years, it accomplished this rare milestone. This song created a new record in terms of downloads and also holds a record of being listed in the Top 5 positions of chart-busters for the longest period.
This only explains the popularity and merit of this soup song. Ironically, the film 3, a psychological thriller directed by Soundarya Dhanush did not fare well at the box-office. Meanwhile, lets cheer for this South Indian song that made us proud!