Lokanayakudu Kamal Hassan is always in front to take the first step in doing something new or different regarding story selection, implementation or even promotions!
Coming to the news, Kamal personally met Andhra Pradesh CM Chandrababu Naidu at Vijayawada in order to invite him for the special screening of Cheekati Rajyam on 19th November. Kamal planned two special premieres in two Telugu states on the same day itself.
And interestingly Kamal along with principal cast will attend both the special premieres in two capital cities on the same day. He also took special permission from the concerned authorities to screen the special shows in Vijayawada at a special multiplex.
On the whole, Kamal starts a new strategy of two special premieres in order to exploit the market in two states. Already this film’s Tamil version (Thoongavanam) released on 10th of November bagged positive reviews and going strong at box office.
We have to wait till 20th November to see his new ‘2 States’ strategy works or not!