Once you become a hero and that too a successful one then it is obvious that you would be surrounded by few endorsement offers. What matters is your choice of endorsements and how well they are being packaged and promoted. In that aspect, the vibrant hero Nikhil Siddhartha seems to be making few smart choices.
The news now is that Nikhil is going to endorse a saree brand. We know this would raise eyebrows in you because usually Saree ads mean girls and hot models will be there. But inside news reveals an interesting concept has been devised and Nikhil would be seen along with some beautiful women in this ad.
The brand in discussion is the famous Kalamandir and those who are from the ad and branding circuit say this is the first time that such a concept has ever been devised by any brand. The groundwork has already begun and it will be arriving for our viewing very soon. This should be interesting.