If you want to make a film and ensure it gets good success then you got to have a good promotion strategy. Without proper promotion, even the biggest of stars cannot fetch collections at theatres. So, Filmmakers work on different aspects of promotion and come up with fresh ideas.
Here is one idea which seems to be picking up demand. Generally, movies go through censor cuts and get the appropriate certification. In fact, this has led to difference of opinion between the filmmakers and censor board members quite a few times. But here is the latest talk.
Since internet doesn’t have any restriction or Censor Board, the censored clips can be used to create some Publicity. As such, age is the only criteria to check the videos. So, such deleted scenes can be uploaded and used for film publicity before release. If that is done in the right manner, it is going to add a lot of value to the filmmakers.