By family heroes, we don’t mean those doing family oriented movies. We are talking about heroes from big families and you might be surprised but then even they seem to be having a problem with getting theatres. For instance, mega family has got Pawan Kalyan, Ram Charan, Allu Arjun, Allu Sirish, Sai Dharam, Varun Tej. Even Chiranjeevi is coming now.
From Akkineni camp Nagarjuna and his two kids Chaitu, Akhil are there. Manchu camp has three stars Vishnu, Manoj, Lakshmi. The Daggubati camp has Venkatesh, Rana while the Nandamuri camp has Balayya, NTR, Kalyanram. Then there are the duo of Mahesh Babu and Sudheer Babu, they are all family heroes.
From the non-family segment, top heroes are Prabhas, Ravi Teja, Gopichand, Nani, Ram Pothineni, Nithiin and Sundeep Kishan. If all these 27 heroes do 1 film in an year, then on an average getting theatres is a big challenge. Given this situation, from where will theatres work with other heroes.
Some are suggesting the alternative is earning money without banking on theatres. Small budget movies are being downloaded on internet. One section of audience watches movies in theatres on every Friday just like a tradition and they watch it for content. So now, they are downloading it from the net. So, the filmmakers need to look at internet and TV for revenue.
Even the making style has to change in terms of working days akin to what RGV is doing. In a budget of 1-1.5 cr, about ten movies need to be made. They can be short films or features film in short length. They must be of interesting genre and released on internet circuit. With bulk movies coming in, the revenue will work on the web. It is only an attempt since getting theatres has become a major issue.