What is the reason behind you getting connected to a particular hero or heroine? It is not just about their acting skills and screen presence, there is something more to it. It is the way they package and build their brand that brings in the aura. And not many are skilled in this segment.
In Tollywood, there are those rare few who know the ins and outs of branding and top in that list is ‘King’ Akkineni Nagarjuna. Over the years, he has established himself not just as a star but also as an entrepreneur and a face to reckon with.
This is the reason why he should be credited with making an almost unknown brand super popular in Telugu states. Take for instance the ‘Kalyan Jewelers’ brand. After proving his mettle once again with the ‘Meelo Evaru Koteeswarudu’ show, he enjoys a new found fan following especially among rural women. As a result, whatever he promotes is getting registered instantly among the crowds. This goes to show the elevation and impact of his brand.