The key to success for any film in modern times is the promotion and publicity. This is the reason why many big league actors splurge crores of rupees and the creative team comes up with several ideas to make the promotion interesting. The main objective is to get the attention of the audience and draw them to the theatres.
In lieu of that, one team is coming up with a shocking ancient style promotion. We are talking about the Tamil film Kaaviya Thalaivan which is made on the backdrop of the 1930s and revolves around a drama troupe. The film has the southern stud Siddharth, the Malayalam hunk Prithviraj and Baanam fame Vedhika.
The news is, Siddharth and Vedhicka would be part of the promo tours wherein they would be performing street plays to promote their films. They have chosen the cities of Madurai, Coimbatore and Trichy and few other places for their street plays. This is sure to take back the people into past and hope this formula clicks for Sidz and his team at the box office.