Most of you do not need an introduction on the Ice Bucket Challenge which was initiated to create awareness on the ALS disease. But the format has become such a hit that few noble minded individuals have converted it for spreading the awareness of their causes. One such concept is the ‘My Tree Challenge’.
This is an online eco revolution which has become the brainchild of two environmentalists Imthias Kadeer and Abdul Manaf. Now, the whole thing got catapulted to a new range with the involvement of film celebrities especially superstars from the south. The Malayalam star Fahadh Faasil took the first step and he challenged Mammootty.
Mammootty took it up and he has challenged Tamil superstars Vijay, Suriya and Bollywood superstar Shah Rukh Khan. Vijay has already done his part. What many are waiting to see is when this will reach the Tollywood star heroes and who will take it to the next level. The ‘My Tree Challenge’ is all about planting saplings and taking care of it till it grows into a tree. Way to go folks!