Gone are the days when movies used to run for 100 and 200 days. Now, the whole trend is to grab the collections in frist few weeks. WIth the changing trend, Audio rights, Overseas rights and Satellite rights price has become more crucial. And if it’s a Star film, many channels compete to grab the rights. Recently, one film is said to have grabbed good amount for it’s satellite rights. The movie we are talking about is Venkatesh - Meena starrer Drushyam, a family thriller with Nadiya in a pivotal role.
The movie got released on 11th July and going strong at the Box Office. The movie’s satellite rights seems to be sold for around Rs.6 crores to a popular channel. Despite being a new genre film, audiences have accepted it and made it a huge success. Many trade pundits believe this film will be the biggest grosser in Venkatesh’s career.