It is always important to come up with something innovative and creative in the film industry to catch the attention of the audience. In that, the Tamil film industry has stood ahead of its contemporaries. The latest we hear from Kollywood is the attempt made on the new movie ‘Madras’.
This has Karthi as the hero along with the juicy bombshell Catherine Tresa. Recently, the trailer was launched and much to everyone’s surprise it came with English subtitles. With that, even the international audience will also know what the subject is and get more awareness on south cinema.
In few south Indian movie trailers the content intensity is high when compared to Bollywood. But the language barrier was the main reason why not many knew what is being said. But now, with the dominating presence of Youtube, social networking promotion this concept proves fruitful. Down the line we have to see if the same tradition is followed for the rest of the films.