Over the last couple of years there was a drastic increase of game shows, dancing shows and other reality shows in regional entertainment channels. All of a sudden there occurred to be a huge demand for film studios for shooting of these shows. Currently major studios like Ramoji Film City, Rama Naidu Studios, Sarathi and Annapurna Studios have been booked in advance for the next 3 months to one year for shooting. This shows the craze of the shows.
In AP, Maa, Gemini, Zee and ETV occupy most of the floor space available across the four major studios. Also with such demand, all the studios have started adding new floors and construction of new blocks too. During festival season the studios will have a huge demand for both pre-production and production work. This shows audience viewing interest in watching something new and the entertainment channels are ready to give what they require.