The Pushpa 2 trailer launch event in Patna, led by Allu Arjun, showcased the growing influence of Tollywood in Bollywood and across India, breaking traditional promotion norms that usually focus on major cities like Mumbai.

The event attracted over two lakh fans and emphasized Allu Arjun's emergence as a nationwide and international star, signaling that Tollywood stars can rival or surpass Bollywood's promotional reach and fan engagement.

The event has clearly set a new standard, showcasing that Tollywood figures can command immense followings and create significant buzz outside their regional base. The event also reinforced Allu Arjun's brand value, positioning him as a trailblazer who challenged Bollywood norms and showed the widespread acceptance of Telugu cinema in the North.

Directed by Sukumar, Pushpa 2: The Rule will hit the screens on the 5th of December, 2024. Rashmika Mandanna, Fahadh Faasil. Dhanunjaya and others are also a part of the film.