Pushpa 2 - The Rule has made a sensational impact even before its release, with record-breaking pre-release business totaling over 1000 crores. Directed by Sukumar and starring Allu Arjun, the film's theatrical rights alone have been sold for more than 600 crores, while digital, satellite, and music rights have fetched an additional 425 crores.

This makes it the highest pre-release business ever for an Indian film. The movie is expected to be released across multiple languages on December 5/6, 2024, and the stakes are incredibly high for its box office performance.

The following is the rough breakdown of the film's pre-release business:

Andhra Pradesh and Telangana - 220 cr  

North India - 200 cr

Tamil Nadu - 50 cr

Karnataka - 30 cr

Kerala - 20 cr

Overseas - 120 cr

Theatrical Rights - 640 cr

Digital Rights - 275 cr

Audio Rights - 65 cr

Satellite Rights - 85 cr

Non-Theatrical Rights - 425 cr

Total Pre-release Business - 1,065 Cr