Nagarjuna Akkineni is currently busy with the post-release promotions of the film 'The Ghost'. The actor is working hard on pulling crowds to theatres. With the film running in theatres now, everyone is hoping that the film will attract audiences during the weekend. Praveen Sattaru is the film's director. The film is promoted as an action thriller, laced with drama elements.

However, there is a talk in the film industry that the film's result has become negative because of the title. The buzz is that the title of the film could not bring enough reach to the film, especially among the masses. It has created a reason for the film not performing well at the box office, say the trade reports.

Instead of the existing title, had the makers opted for something massy or used the hero's name as the title, it would have helped the film gain a big reach at the box office.