Bollywood has been going through a rough patch for the last few months. None of its movies is able to click well at the box office. North Indian audiences have become very selective and are not visiting theatres if a movie doesn't look larger than life.
Finally, Bhool Bhulaiyaa came in for the rescue of the sinking ship of B-Town. This Kartik Aaryan-starrer opened big at the box office.
This is the highest opening day grosser among straight Hindi films this year. Akshay Kumar's Bachchan Pandey stands in the second position and Gangubai Kathiawadi is in the third position.
Bhool Bhulaiyaa 2 also happens to be the career highest opening day grosser for Kartik Aaryan. Directed by Anees Bazmee, this movie features Kiara Advani and Tabu in the other key roles.